Ask How long should a digital marketer wait before pausing a keyword that is not converting?

[Meridian]

There is no fixed rule for this, but most marketers give a keyword enough time to collect real data before making a decision. If you pause too early, you might cut something that just needed more clicks to start working. A good starting point is to wait until a keyword has gotten at least 50 to 100 clicks with no conversions. At that point, the data is telling you something. What waiting period do you think works best before pulling the plug on a keyword?