Most likely far longer than it should.
In this digital day and age, you can't rely on detailed plans of execution. As they say: "No plan survives contact with the enemy". Similarly, the details in your marketing strategy will continue to change over time.
It's much better to set (realistic) goals and sketch a way towards that goal, than it is to plan out every step in detail. All it will do is bog you down and keep you from the most important thing: executing.
Executing your strategy will give you feedback on what's actually working. As opposed to what you think will work when you make the plan.
If I were starting from scratch with a marketing strategy, I'd map out:
In this digital day and age, you can't rely on detailed plans of execution. As they say: "No plan survives contact with the enemy". Similarly, the details in your marketing strategy will continue to change over time.
It's much better to set (realistic) goals and sketch a way towards that goal, than it is to plan out every step in detail. All it will do is bog you down and keep you from the most important thing: executing.
Executing your strategy will give you feedback on what's actually working. As opposed to what you think will work when you make the plan.
If I were starting from scratch with a marketing strategy, I'd map out:
- The problems my potential customer is having,
- Where they look for answers to those problems,
- How I can appear in those places,
- How I can engage in conversations with those folks from those particular places.
