The difference between carrying out ads and BMF company membership are too many. Company membership easily build trust among the users compare to the ways paid ads will do. In company membership, the audience have access to the owners, especially through his threads. In fact they can rally send messages and feedback directly to him. This may not be so on paid ads. Audience may not even have access to the thread owners.
Are BMF company membership truly build trust?
Are BMF company membership truly build trust?