Ask Does the company membership replace paid ads?

[Btaliat]

While company membership can be a great source of traffic, especially organic, it cannot replace paid ads. The company membership can be used to generate through search engine optimisation. It uses other methods as well to generate traffic for the business owners, but it cannot be used to substitute paid ads.

Paid ads involves paying to a paid ad agent for promotion. A business owner does the promotion here with helps from the forum. What can you say about this?