Ask How Does Google Enhanced Conversion Work?

[babygirrlm]

I've been looking into Google's Enhanced Conversions feature and it's pretty interesting with some of the things I have read about it so far. This conversion helps improve tracking accuracy by using first-party data like email addresses or phone numbers to match conversions more precisely. When someone interacts with my ad and takes an action this can be filling forms or making Purchase Google can match that action back to my ad clicks using hashed data. This way I get a clearer picture of which ads are driving real results, especially if people switch devices before converting. This is similar to ab test on Facebook. How is it working for you?