Ask How does ad frequency affect conversion rates does more exposure always help?

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I swear my ads must think they're on repeat at a karaoke bar. I've been cranking up the frequency, showing the same ad multiple times to the same audience. I tried low frequency first and then bumped it up to see if more eyeballs would mean more clicks.

Sometimes the numbers jump after a few views, and other times people seem to tune out completely. I switched between different ad creatives to keep things fresh, hoping it would help with engagement. The whole thing feels like a guessing game.

How does ad frequency affect conversion rates? Does more exposure always help?
 

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