Ask How does ad fatigue affect CTR over time and what are ways to combat it?

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I swear my ads have a shorter attention span than I do on a Monday morning. After a few days, the clicks start dropping like flies.

I've rotated different creatives and switched headlines to keep things fresh. I even tried changing the colors and images every week. The first few days always look promising, then the CTR dips and stays low. It feels like the audience just tunes out after a while.

I'm curious about how ad fatigue really impacts CTR over time and what are ways to combat it?
 

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