Ask How do holidays affect CTR in display ad performance?

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I noticed my display ads act like they're on vacation during the holidays. Some campaigns slow down while others pick up speed, which makes me wonder what's really going on.

I ran ads through a few holiday seasons and tracked how the CTR changed. I tried holiday-themed creatives and regular ones side by side. The festive ads sometimes got more clicks, though the overall traffic seemed less consistent. It feels like holidays shake up user behavior in ways I don't fully get yet.

How do holidays affect CTR in display ad performance?
 

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