Choosing the right platform starts with understanding where the target audience spends time. If a business knows who they want to reach, it becomes easier to decide. For example, younger users may prefer video-based platforms, while others may use platforms for updates or discussions. The type of product also matters, some need visual display, while others need explanation. Testing different platforms can also help a business learn what works best. It is better to focus on one or two platforms than try everything at once. What method seems best when starting out?