Ask How do you study what competitors charge and use that to make your own offer stronger?

[Brendan]

Looking at what others charge is something most freelancers do at some point, but using that information well is a different thing entirely. Some people see a higher rate and panic, while others see a lower one and drop their price without thinking it through. The real value in studying competitor pricing is understanding what they include and what they leave out, not just the number itself. That gap is where you can position your own offer in a way that makes sense to clients. How do you usually research competitor rates, and what do you do with what you find?