Ask How do you structure multi-frame display ads to tell a story in seconds?

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Something about multi-frame display ads has always intrigued me. They offer a chance to tell a quick story, yet every second counts.

I tried breaking down messages into bite-sized frames that flow naturally. I experimented with sequencing images and text to build curiosity step by step. Some sequences kept viewers hooked, while others felt rushed or confusing. I also tested different frame durations to see what holds attention best.

I'm still exploring how to make these ads both clear and engaging. How do you structure multi-frame display ads to tell a story in seconds?
 

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