Ask How do you structure display ads for offers that require education?

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Nearly 70% of consumers say they need more information before making a purchase. I've been working on display ads for offers that need some education to convert.

I tried breaking down complex ideas into simple bullet points and used visuals to explain key features. I also tested short videos and infographics to see if they hold attention longer. Engagement varies a lot depending on the format and message clarity.

I'm still figuring out how to balance education with grabbing interest quickly. How do you structure display ads for offers that require education?
 

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