Brajet
Emerald
- DOLLAR$
- $13,679.61
The first step is checking where the money is going and whether the targeting is too broad. Sometimes ads get clicks from people with no interest in buying anything. Digital marketers usually review keywords, locations, devices, and audience settings carefully to remove weak traffic. Landing pages are also checked because visitors may leave if pages look confusing or slow. Conversion tracking must work properly too, since broken tracking can hide real results. In many cases, campaigns improve after stopping poor keywords and writing clearer ads. Patience is also needed because fixing campaigns takes testing. What would you check first in this situation?