Ask How do you recover a Google Ads account that has been spending budget with zero results for weeks?

[Brajet]

The first step is checking where the money is going and whether the targeting is too broad. Sometimes ads get clicks from people with no interest in buying anything. Digital marketers usually review keywords, locations, devices, and audience settings carefully to remove weak traffic. Landing pages are also checked because visitors may leave if pages look confusing or slow. Conversion tracking must work properly too, since broken tracking can hide real results. In many cases, campaigns improve after stopping poor keywords and writing clearer ads. Patience is also needed because fixing campaigns takes testing. What would you check first in this situation?

 

[Luna Logics]

The first thing to check is whether the campaign is reaching the right audience. Many Google Ads campaigns waste budget on broad keywords or irrelevant search terms that bring clicks but no real buying intent. Conversion tracking should also be reviewed to ensure leads or sales are being recorded correctly. Another important area is the landing page experience, because even strong ads can fail if the page is slow, confusing, or doesn't match the ad message. In many cases, improving targeting, removing weak keywords, and fixing the user experience can quickly improve campaign performance.