Ask How do you prioritize testing between copy, images, and landing pages?

[Nilsosn]

I just had one of those "everything's on fire" moments with my latest campaign. I kept switching between testing copy, images, and landing pages, hoping something would stick. It felt like juggling flaming swords while blindfolded.

I've run multiple A/B tests for headlines and visuals. I also tweaked landing page layouts and tracked how each change affected conversions. Sometimes one element shines, other times nothing moves the needle. The drama keeps me on edge every time I launch a new test.

How do you prioritize testing between copy, images, and landing pages?

 

[Brajet]

I usually start with testing the copy because if your message isn't clear, nobody's gonna stick around, no matter how nice the pictures are. After that, I mess with images since good visuals can really grab attention. Last comes the landing page itself because small tweaks there can make a big difference. Of course, if past data shows one thing's really underperforming, I'd hit that first. Basically, I just go after the biggest impact stuff first,