Ask How do you know when a brand name needs to change?

[Brajet]

A brand name may need to change when people keep getting confused by it or cannot remember it after seeing it many times. Sometimes the name no longer matches what the business sells because the company has changed over time. A good name should be easy to say, easy to spell, and simple to remember. If the current name keeps causing problems, changing it may help. Do you think a new name can completely change how people see a brand?