Short names tend to stick in people's minds faster because they are easy to repeat and pass along. A long or complicated name can slow down word of mouth, even if the brand is good. Simple names also work better on small screens and in speech. This is why many popular brands keep things short. Does the meaning behind a name matter as much as how easy it is to say?
Ask Do people remember a brand name better when it is short and easy to say?
- Thread starter Meridian
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