Ask How do you find out what content is working for your competitors?

[Brajet]

One simple way is to use a tool like BuzzSumo, which shows you the most shared content from any website. You can type in a competitor's domain and see which of their blog posts or articles got the most engagement on social media. Ahrefs and SEMrush also show you which pages on a competitor's site get the most traffic from search engines. Looking at what works for others does not mean copying them. It means understanding what topics your audience already finds valuable so you can create something better. What do you think is the right way to use a competitor's content performance as a guide?

 

[Luna Logics]

The right way to use competitor content performance is to treat it as direction, not a blueprint. It shows what topics already resonate with your shared audience, but the goal should be to understand why it worked then improve on it with better depth, clarity, or a different angle. Tools like BuzzSumo, Ahrefs, or SEMrush are useful for spotting patterns, but real value comes from adding something missing rather than copying what already exists.

 

[Edward22]

I just check which posts from a competitor keep showing up when I search topics in my niche. If a post keeps ranking after months, that tells me people keep reading it. I don't need any paid tool for that, just spend time searching and paying attention to what comes up again and again.

 

[Dominic87]

Ahrefs shows you the pages getting the most traffic from search, which is useful. But what I find more honest is looking at their comment sections. If people are still commenting and asking questions on a post from two years ago, that content is clearly doing something right.

 

[Daniel084]

Most people focus on the content that gets shares. But shared content and content that actually brings in buyers are two different things. I have seen posts go viral and bring nothing. What really matters is what people keep searching for and landing on, not what they click once and forget.

 

[Brendan]

I look at what they post most often. If someone keeps writing about the same topic from different angles, they probably found something that works and they are milking it. That pattern alone can tell you a lot without needing any special tool.

 

[Felix😎]

YouTube comment sections are underrated for this. If a competitor has videos, reading what viewers ask in the comments shows you exactly what people still want answers to. Sometimes the best content ideas come from questions the video never fully answered.

 

[Dominic87]

I think people put too much weight on what their competitors are doing. By the time you copy a strategy, the market has already moved. I pay more attention to what questions people in my audience keep asking, because that is more current than looking backwards at what worked for someone else.

 

[Felix😎]

Google Search Console can show you which pages on your own site get clicks, but people forget you can also just search the topic and see who keeps showing up in results. The competitor who ranks for the same thing across ten different searches is probably doing something consistently right.

 

[Mandela]

I usually start by looking at which posts get the most engagement on my competitors' websites and social media pages. If a particular topic keeps attracting comments, shares, or discussions, that is a good sign people are interested in it. I pay attention to patterns instead of one successful post because consistent performance often reveals what the audience really wants.

 

[Anthony Joshua]

One thing I do is study the content that appears most often in search results. When I see a competitor ranking well for certain articles or guides, I know those topics are bringing them traffic. I also look at how they structure their content, the questions they answer, and the type of information they include.