Ask How do you explain to a client that faster does not always mean better even with AI tools available?

[Brendan]

Speed has become something many clients now treat as a sign of quality, especially since AI tools became popular. They think that if a task can be done quickly, it should be done quickly, but that thinking ignores a lot of what makes freelance work actually good. Writing, design, strategy, and research all need careful thought, and rushing them almost always leads to something that looks finished but is not really useful. Have you ever had to explain this to a client, and if so, how did you get them to actually understand and accept it?