Ask How do you decide which keywords are worth targeting when search volume looks promising but competition is high?

[Brajet]

Choosing keywords gets harder when the search numbers look good but many other websites already rank for the same terms. Some marketers check how strong those top ranking pages are before deciding whether to compete or pick something easier instead. Others look at whether the keyword brings buyers or just people browsing for information. Search volume alone does not tell the full story about how much a keyword is worth. What matters more when picking a keyword, the search numbers or the competition?