When the cost per lead keeps rising, the first step is checking what has changed in the account or market. Competition may have increased, search demand may have shifted, or weaker keywords may be using too much budget. It can help to improve targeting, remove poor-performing keywords, and review the landing page experience. Sometimes better conversion rates can lower lead costs even without reducing ad spend. What do you think is usually the main reason lead costs rise over time in Google Ads?
Ask How do you deal with a Google Ads campaign where the cost per lead keeps increasing month over month?
- Thread starter Newman
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