Ask How do you choose between search ads and display ads when starting a new digital marketing campaign?

[Brajet]

Search ads show up when someone types a specific keyword into Google, which means the person is already looking for what you offer. Display ads are image or banner ads that appear on websites across the internet, even when people are not actively searching. If you want to reach people who are ready to buy, search ads make more sense. If you want more people to become aware of your brand, display ads work better. What type of ad format has worked well for your campaigns?

 

[Luna Logics]

Search ads are usually the better choice when the goal is getting quick conversions from people already searching for a product or service. They work well for high-intent traffic because users already have a clear need. Display ads are more effective for brand awareness, retargeting, and reaching people who may not be actively searching yet. They're especially useful for visual products, new launches, and staying visible across websites and apps. A strong strategy is often to start with search ads for direct results and use display ads later to expand reach and build recognition.

 

[Paras.sun]

When starting a new digital marketing campaign, the choice between search ads and display ads depends on your goal. Search ads are best when you want immediate conversions because they target people actively searching for your product or service. Display ads, on the other hand, are better for building brand awareness and reaching a wider audience who may not be actively searching yet. Many beginners start with search ads for quick results and add display ads later to support long-term visibility.