- DOLLAR$
- $7,011.23
I'm feeling a bit confused about how to balance budget allocation between prospecting and retargeting in native ads. I've run campaigns where I split the budget evenly to test both approaches. I tracked performance to see which brought better results.
In some cases, prospecting drove new traffic, while retargeting helped push conversions. I adjusted the budget a few times based on those insights. Sometimes the balance shifted depending on the campaign goals and audience behavior.
I'm still figuring out how to find the right mix that maximizes overall impact.
How do you balance budget allocation between prospecting and retargeting in native?
In some cases, prospecting drove new traffic, while retargeting helped push conversions. I adjusted the budget a few times based on those insights. Sometimes the balance shifted depending on the campaign goals and audience behavior.
I'm still figuring out how to find the right mix that maximizes overall impact.
How do you balance budget allocation between prospecting and retargeting in native?
