Ask How do you approach personalization in display ads when data is limited?

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I'm still learning the ropes of display ads and recently got curious about personalization when data is scarce. It feels tricky to make ads feel relevant without much info about the audience.

I tried using general interest categories and broad targeting to guess what might work. I also tested rotating different messages to see if variety helped reach more people. Some ads performed okay, while others didn't connect as well as I hoped. I'm experimenting with simple personalization ideas to keep things flexible.

I'm interested in how others handle this challenge. How do you approach personalization in display ads when data is limited?
 

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