- DOLLAR$
- $2,565.95
Hey all, I've been working on A/B testing display ads recently and ran into some platform creative limits. I tried swapping headlines and images within the allowed specs. I also tested different color accents and button styles that fit the constraints.
It feels tricky to really experiment when the platform restricts sizes and formats. I'm curious how much impact small changes can have when you can't fully redesign the creative. Sometimes it feels like I'm just tweaking the same thing over and over.
How do you approach A/B testing when you're limited by platform creative constraints?
It feels tricky to really experiment when the platform restricts sizes and formats. I'm curious how much impact small changes can have when you can't fully redesign the creative. Sometimes it feels like I'm just tweaking the same thing over and over.
How do you approach A/B testing when you're limited by platform creative constraints?
