Ask How do you approach Google Ads for a business that has never done digital marketing before?

[Meridian]

You start simple. One campaign, one goal, and keywords that are very close to what the business actually sells. New businesses often want to do everything at once, but that just burns budget fast. It is better to pick one product or service, write clear ads for it, and send people to a page that matches exactly what the ad said. Once that works, you build from there. So what do you think is the most important thing to get right before a first-time advertiser goes live on Google Ads?