Planning a Google Ads campaign for a product launch starts with knowing exactly who the product is for and what problem it solves. This helps with choosing keywords, writing ads, and creating landing pages that match what people are searching for. It is also important to set a budget and track important actions such as sales or signups from the beginning. A product launch usually works better when search ads, display ads, and remarketing ads are used together. What do you think matters most when preparing a Google Ads campaign for a new product?