Responsive search ads let Google mix and match your headlines and descriptions to find what works best. Expanded text ads were fixed, meaning you wrote one version and that was it. In practice, responsive ads tend to get more impressions because they adapt to different searches. The downside is you lose control over exactly what shows. Some advertisers prefer that control, but most find responsive ads perform better over time. Have you seen better results with one over the other?
Ask How do responsive search ads compare to older expanded text ads in real campaigns?
- Thread starter Newman
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