They use geotargeting and age verification to block underage or restricted-region audiences before ads are served. Licensing checks ensure only operators approved by regulators like the UK Gambling Commission or Malta Gaming Authority can advertise. Networks also screen creative content and keywords to avoid misleading claims or prohibited messaging. Affiliate partners are continuously audited, and suspicious traffic or violations trigger immediate ad removal. Regulatory rules differ by region, so compliance teams adapt campaigns to local standards and responsible gambling policies.