The ads are designed to feel exciting and urgent, often showing big wins, "risk-free" offers, or emotional celebrations that make chasing losses seem normal. When someone is frustrated after losing money, those messages can encourage impulsive decisions instead of careful thinking. Watching when users place bigger bets after seeing ads, especially during live games or losing streaks, helps researchers understand the connection. Patterns in repeated deposits, faster betting behavior, or emotional reactions reveal how advertising affects judgment. These insights can guide stricter ad rules, better warning systems, and safer gambling tools that reduce harmful betting habits.