Ask How do digital marketers use Google Ads to test new markets before committing to full campaigns?

[Brajet]

Before spending big in a new market, marketers run small test campaigns to see how people respond. They pick a few keywords related to that market, set a limited budget, and watch the results for a few weeks. If the clicks are coming in and people are taking action on the site, it shows there is real interest. If the numbers are poor, they know not to invest more. It is a low-risk way to check if a new audience is worth targeting. How reliable do you think small test campaigns are for measuring real market potential?