Ask How do clients typically find freelancers when they are not using a platform?

[Brajet]

Most people assume that all clients search on platforms like Upwork or Fiverr, but a large number of businesses find freelancers through other means entirely. Some rely on recommendations from people they trust, others search on LinkedIn or come across a freelancer's personal website. Some even post in community groups or reach out after seeing someone's work shared online. It seems like being visible in the right places matters just as much as being skilled. How have clients outside of platforms found you or your work?