Ask How do businesses use digital marketing to build partnerships with other brands?

[Newman]

Two brands that share a similar audience can use digital marketing to work together and reach more people. For example, a fitness equipment company might partner with a nutrition brand. They can promote each other on social media, write guest articles for each other's websites, or even run a joint campaign online. This kind of collaboration, where both brands benefit from each other's audience, is called co-marketing. It expands reach without spending much more money.