Ask How do businesses use digital marketing to build anticipation before a product launch?

[Brajet]

Building anticipation before a launch means getting people excited and curious before the product is even available. Businesses do this by sharing behind-the-scenes content, posting countdown timers, sending teaser emails to their subscribers, or creating a waiting list that makes people feel like they are getting early access. Social media is very useful for this because it lets a business engage with people in real time. When people feel like they are part of something coming, they are more likely to show up when it launches.