Ask How do businesses decide which platform to prioritize for paid ads?

Choosing which platform to focus on for paid ads usually comes down to where the target audience spends most of their time. A business selling to young people might lean toward platforms with a younger crowd, while one selling to professionals might choose a more business focused platform. Budget size and the type of product being sold also play a part in this decision. What do you think matters most when picking a platform for paid ads?
 

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