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The coronavirus significantly impacted Snapchat's user traffic. Users spent more time on the app as they stayed home due to lockdowns. Snapchat saw an increase in daily active users during the pandemic. People used the app to stay connected with friends and family. You may have noticed more engagement with stories and snaps as users sought entertainment. The pandemic also led to more people using Snapchat for business and promotions. Brands shifted their marketing strategies to reach customers through the app. Snapchat adapted to these changes by offering new features to keep users engaged during uncertain times.