Ask How can you tell whether clicks on a push ad are caused by timing?

[Dean101]

Figuring out whether clicks on a push ad are driven by timing means looking at when impressions happen versus when people actually tap. If clicks cluster right after delivery, it suggests recency is doing the work. Comparing performance across different send times, days, and user time zones helps reveal patterns that aren't about content but about moment of exposure. Tracking delays between notification and click shows whether urgency fades quickly. Cohort analysis of repeated sends can show if the same message performs differently just based on hour or context. Even muted or delayed notifications act like controls.