Ask How can marketers avoid making assumptions about customers?

[Meridian]

Assumptions can quietly ruin a marketing plan because they are often based on guesses rather than facts. The best way to avoid this is by relying on direct feedback, real conversations, and actual customer behavior instead of personal opinions. Testing ideas before fully committing to them also helps confirm whether an assumption is true or false. Marketers who stay curious and keep checking their ideas usually avoid costly mistakes. What steps do you think help most in avoiding wrong assumptions?