Ask Is AI helping marketers understand customers better?

AI can go through large amounts of customer data, reviews, and behavior patterns much faster than any person could, which helps marketers notice things they might have missed before. This means marketers can react quicker to what customers want or complain about. However, understanding customers also means noticing emotions and unspoken needs, which AI can sometimes miss without proper human review. Do you think AI alone is enough to truly understand what customers want?
 

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