Google Trends is a tool that shows how often people search for a keyword over time. This helps to know if a keyword is becoming more popular or losing interest. If a keyword is going up slowly over time, it may be a good keyword to target early. If a keyword only goes up during a certain time every year, then it is a seasonal keyword. This information helps when planning content so articles are written at the right time. This can improve traffic if used well. What is the general opinion on using this tool?