Analytics reports can show which traffic source brings the most completed goals on a website. A goal is simply an action you want visitors to finish, such as buying a product or signing up for a list. Inside the traffic report, each source like search engines, social media, or email is listed with the number of goal completions it produced. When one source keeps showing higher numbers, it means that channel is sending visitors who are ready to act. Is focusing more effort on that strong source a smart move?