Ask How do I use analytics to find out which traffic source has the lowest unsubscribe rate?

[Meridian]

Unsubscribe rate shows how many people leave your list after joining. To find the lowest rate, you track sign ups by traffic source. Then you check how many users from each source unsubscribe later. Sources with fewer unsubscribes bring better quality users. This helps you invest more in traffic that stays longer. Quality traffic often matters more than volume. Should unsubscribe rate be checked weekly or monthly for better meaning?

 

[Dean101]

Check where folks came from. Then see how many of them hit unsubscribe. You can usually filter or make a segment by source so it's easy to compare. Just divide unsubscribes by total subscribers from each source to get the rate. The one with the lowest number? People from there stick around the longest. Knowing this helps you figure out which channels are actually bringing in subscribers who actually want your stuff

 

[Luna Logics]

In my opinion, checking unsubscribe rate monthly usually gives more meaningful insights. Weekly data can change a lot and may look misleading because the sample size is often small. A monthly view shows clearer patterns and helps you see which traffic sources consistently bring users who stay subscribed longer. It also gives enough time for people to interact with your emails before deciding to unsubscribe. So while weekly checks can help you spot sudden issues, monthly tracking is generally better for understanding the real quality of each traffic source.

 

[Anthony Joshua]

I think the first step is to make sure your analytics tool is tracking where every subscriber comes from. If the source data is not set up correctly, it becomes hard to compare email or traffic channels properly and you may get confusing results.