Ask How can I create better ad funnels for awareness?

[Brajet]

An ad funnel means the path people follow before becoming customers. The awareness stage is the first step where people simply learn that a brand exists. At this stage the focus should not be selling immediately. Short videos, simple tips, or helpful posts work better because they introduce the brand slowly. For example, a skincare company might first share basic skin care advice before talking about products later. When people understand the brand first, they trust it more. Is it better to use videos or simple images for awareness ads?

 

[Luna Logics]

In my opinion, videos usually work better for awareness ads because they can tell a story, show personality, and grab attention more quickly than a static image. Simple images can still be effective if the message is clear and the visual is strong. The best choice often depends on the audience and platform, but for introducing a brand, videos generally create a stronger first impression.

 

[Anthony Joshua]

I would say videos usually work better for awareness ads because they can quickly explain an idea and hold attention longer. People scrolling on social media often stop more for moving content than static images. A short video can also show emotion, voice, and real-life use, which helps people understand the brand faster and remember it more easily.

 

[Mandela]

The best choice depends on the audience and platform. Videos are stronger when you want attention and storytelling, while images are good for quick awareness and repeated exposure. Many brands actually mix both so people see the message in different formats. The main goal is not the format itself, but how easily people understand the brand in those first few seconds.