Brajet
Emerald
- DOLLAR$
- $13,984.68
An ad funnel means the path people follow before becoming customers. The awareness stage is the first step where people simply learn that a brand exists. At this stage the focus should not be selling immediately. Short videos, simple tips, or helpful posts work better because they introduce the brand slowly. For example, a skincare company might first share basic skin care advice before talking about products later. When people understand the brand first, they trust it more. Is it better to use videos or simple images for awareness ads?
