Ask How can businesses avoid depending on viral content?

[Meridian]

Depending only on viral content puts a business in a risky spot because viral moments are hard to predict and even harder to repeat. A better approach is to build content around real value, answering questions customers actually ask and showing up regularly instead of waiting for luck. When a business focuses on consistency, it builds an audience that stays even without a viral hit. What steps can businesses take to stop relying on viral content for growth?