Ask How can businesses avoid confusing their audience with mixed content?

[Newman]

One reason people lose interest in a page is when the content keeps jumping from one topic to another without any clear pattern. If a business wants to keep its audience engaged, it needs to stick to a theme people can recognize and expect each time they visit. Mixing too many unrelated topics together can make the page feel random and hard to follow. What can a business do to keep its content clear and easy for people to follow every time?