Ask How can a shop make its return policy feel less scary to new buyers?

[Newman]

A shop can make its return policy feel less scary by writing it in plain language instead of confusing legal terms that make buyers nervous before they even order. Showing clear steps, like how long returns take and who pays for shipping, helps new buyers trust that the process will be fair if something goes wrong. Adding real examples or a short video explaining the policy can also calm doubts. What makes a return policy feel trustworthy to a new buyer?