Ask How can a brand make its emails feel less like spam?

[Brajet]

Many emails from brands end up looking like spam because they push sales too hard from the very first line without giving the reader any real reason to care. A better way is to write emails that sound like a real person talking, with a clear subject and useful information before any offer is mentioned. Using the customer's interest can also make emails feel more personal and less pushy. What can a brand do to make its emails feel more welcome than annoying?