Ask How can a marketer track whether traffic is coming from AI tools or just showing up as direct traffic?

[Newman]

This has become a real headache since AI tools often do not pass along clear referral information. Many visits from these tools end up looking like direct traffic in analytics, which makes it hard to separate real numbers from guesses. Some marketers now watch for unusual patterns, like sudden spikes without any known campaign running. Others rely on user surveys to ask how people found them. Is there a dependable way yet to separate AI driven visits from normal direct traffic?