Instead of skimming and clicking through, they scroll deeply, open multiple sections, or bounce back to search for more technical comparisons. Tracking engagement signals like unusually long time on page, repeated scroll depth, and exit patterns shows when visitors are evaluating rather than deciding. Session logs that resemble comparison shopping or repeated revisits often mean the audience is too informed or already past the awareness stage. Heatmap-style behavior data can reveal hesitation points where users pause on specs instead of CTAs.