Ask How can a company figure out if its target audience has shifted over time?

[Meridian]

A company can notice its audience changing by watching who actually engages with their content, buys their products, or leaves comments over time. If new types of people start showing interest while old patterns fade, that's usually a sign something has shifted. Paying attention to feedback, questions, and complaints also reveals a lot about who the audience has become. Ignoring these signs can lead to messages that miss the mark. How often should a business check if its audience has changed?